I listened to Launching the Style Decade on Radio 4. It was a programme where Robert Elms investigates the start of iconic fashion magazine The Face and how at the time it was a radically new idea for a magazine. It was started by Nick Logan who wanted to create a magazine covering what he liked. It was art directed by Neville Brody;

"magazine layouts were precious, predictable and obsessed with perfect balance but then Brody came along and pulled it all apart"

The magazine layout becme as important as the stories themselves.