the end

The magazine is finished! Had some problems with the binding - it is very fragile - something to look into in future (book-binding). However, overall outcome has succeeded! I realised that I didn't get to experiment/investigate the idea of codes though, my time was not planned well enough. Hoewever, this was a recurring theme in my research so could be a possibility for future investigation.

Front Cover

I decided to call the magazine or rather 'zine' as it seems to have turned out, 'SPECTRE'. This seems appropriate to the content of the magazine, and having it printed on translucent paper, it describes the physical quality of the magazine itself.

And have also decided to call it the 'Long Live Fashion Issue' - I think this is quite ironic as I am talking about the death of fashion, yet how it still seems to hang over us...

The photograph I chose for the front cover is the image that I find most striking and eye-catching, but it also has a 'haunted' look about it which I think will give the reader an idea of what it is all about.

Photoshoot no.3

I think the positions of the model work well and layering the images also went well as they do seem do show an idea of 'specters', 'ghosts', and 'shadows'. However, there were a few problems along the way. When making a cutout of the body to exclude the background, a line appeared around the cutout which when layered looked even more prominent. Therefore for certain images I will not use the cutouts although the background will be layered as well as the figure. One of the main problems I have had with manipulating the images is that as I do not have Photoshop at home, I have been using two online programs (photoshop.com and fotoflexer.com) and these tend to not be as reliable or sufficient in terms of time management. It takes a while to upload photos and occasionally freeze which means what I am working on will have been lost and I would have to start again. So this is something to look into for any future projects - GET PHOTOSHOP!

Bookbinding

Now that I have considered the content of the magazine as well as the quality of the paper, one of the most important things to think about now is book binding, so this is what I will look into next...
Although I want to use tracing paper to print some of the photographs onto, I think that with the photograms, the glossy photo paper gives them such a bold and eye-catching effect that I am considering having different qualities of paper in the magazine. I also found some A1 sheets of paper today that feel something like a mix of tracing paper and newsprint which would be perfect for the magazine because some pages look better when you cannot see through to the next page. Also, placing a photograph printed onto tracing paper and then placed over a photogram printed on glossy paper looks interesting...

Photograms

I spent Thursday in the dark rooms at Camberwell creating photograms which was incredibly fun and I think they worked out really well! I placed translucent dresses on the paper so the images came out very haunting and ghostly. I also tried making photograms of the photos which I had printed onto tracing paper, and these also worked, although the images came out very faded and not very sharp, but these could add to the effect I am trying to produce. The main thing I need to decide is how to display these in the magazine because I had to use 6 sheets of paper on which to place the dresses, so the images are lifesize. The question is wheher to place these in as seperate sheets or shrink the whole image down to one sheet of paper. I think that the lifesize version is especially effective and do not want to shrink it down though. A series of these would be very eye-catching at the exhibition, however for the purposes of the magazine, I was thinking of putting them in as a fold-out poster or possibly as seperate sheets which could be used as pattern pieces, but this requires a little more thought...

Influence of Freud

I read a few essays by Freud, two of which I found had particular relevance to my project, called On Transience and The Uncanny. In The Uncanny he spoke of doubles being uncanny, in the sense of if you have a double of something, how can you be sure which is the double and which is the real thing? Much of what he wrote related to ghosts, spirits or shadows, all of which are 'doubles' of something else. This related primarily to what I have already researched, however On Transience helped form a relevant but new idea.

In this essay, Freud tells us about his friends view that everything that is beautiful is doomed to death and therefore he felt no joy in it;
"...all this beauty was fated to extinction, that it would vanish when winter came, like all human beauty and all the beauty and splendour that men have created or may create."

However, Freud's view was that just because something beautiful may only last a short time, makes it no less valuable an experience; in the contrary, it makes it all the more special because we must not take it for granted and must hold dear every moment that we have with it.

I felt that this really could relate to fashion because in a sense it is so ephemeral. Styles and trends come in and out of fashion so fast that there is little time to appreciate what is 'in' at the moment, but that certainly does not mean that we do not embrace the 'current' fashion collections, for sure we can see that by the worth magazines still have in this age where fashion seems to either be repeating itself or constantly be looking for something new. In an interview my tutor, Susan Postlethwaite, did with Tracey Neuls in The Measure, she thought about the idea of fashion being over because 'it is so self-referential now, fashion repeats itself so quickly,' and I think it is true that fashion has become self-referential now, but this seems to be an age where more than ever fashion has become one of the most important aspects of culture. This may be because it is so readily available now, but that is another topic. It just seems to me that season collections temporal limitations does effect its value.

Considering all of this, I decided to use the idea of flowers in showing the 'death' of something beautiful. I picked some flowers and left them to die over a few days. It was interesting seeing how they drooped and became flaccid over time and shrunk too. Then I organised a photoshoot where the models wore the dead flowers in their hair:

Crit No.3

Ideas/feedback that came out of the discussion:

• My FMP is effectively an homage to magazines and publications and my research file will become my magazine
• What will the contents be? photoshoots, interviews of foundation fashion students, editors letter
• The editors letter is not going to be written by me. So far, the letter from the editor of all the first issues of magazines I have looked at have set out who their audience is intended to be and what they are trying to do. I have photocopied and annotated these and highlighted parts that are relevant to my magazine and I think it would be a good idea to use these as the 'letter from the editor'
• Aside from doing the actual photoshoots, I need to investgate binding now; this is another area that has a relationship to fashion - exposed and raw edges and unfinished seams etc. I should visit the book arts course at Camberwell to get advice on this
  
  

Photoshoot no.2 experiment

This was an experiment for another photoshoot that I am going to do, combining two photographs so show two meanings or something hidden. I think the print works well with the combination, but I need to find a way to make the cut out neater.

Photoshoot no.1

Photography experiments.
I didn't use a model for these photos because I wanted to give the dresses a 'forgotten' and ghostly feel. I used these dresses because they were translucent so added to the atmosphere I wanted to create. I shone a light on them to create shadows of the dresses on the wall behind; I thought it was interesting how the shadows looked like more real dresses because the shadow had a similar quality to the translucency of the dress.

I converted some of th photographs into black and white and for others made the colours really muted to give a sense of the garments fading away.

I listened to Launching the Style Decade on Radio 4. It was a programme where Robert Elms investigates the start of iconic fashion magazine The Face and how at the time it was a radically new idea for a magazine. It was started by Nick Logan who wanted to create a magazine covering what he liked. It was art directed by Neville Brody;

"magazine layouts were precious, predictable and obsessed with perfect balance but then Brody came along and pulled it all apart"

The magazine layout becme as important as the stories themselves.

tutorial

Thursday's tutorial notes:

• could use description of clothes instead of photograph to leave it open to audiences own interpretation - look at Sophie Calle
• I need to collect and reflect on the all the things I have read and then see how the collected quotes could become visual and how they will be useful in the creation of the magazine
• use light source for ghostly/shadow effect?
• I need to reconsider my calendar!
• physical qualities of the magazine need to be resolved soon so that I can visit the Digital Print Bureau - printing will take time!
  

The Concise Dictionary of Dress

The Concise Dictionary of Dress - trailer from Artangel on Vimeo.

This is the trailer for the Concise Dictionary of Dress Exhibition at Blythe House, which I visited last Wednesday, it just gives an idea of what the exhibition is about. What I found after visiting the exhibition is that rather than being a dictionary of dress, it was more about taking Adam Philips definitions and using the idea of dress to show these in 3 dimensions, therefore I am not sure if it was more about about the idea of dress or of the definitions. Although, the website (http://www.artangel.org.uk//projects/2010/the_concise_dictionary_of_dress/weekly_definition_armoured/armoured) says this was the purpose of the installation:

"Commissioned by Artangel, The Concise Dictionary of Dress re-describes clothing in terms of anxiety, wish and desire, as a series of definitions created by psychoanalyst Adam Phillips and accompanying installations designed and assembled by fashion curator Judith Clark."

However, although the concept and the message Clark and Philips were trying to send was slightly unclear to me, I thought the definitions were very interesting. It was quite thought-provoking the way all the definitions would seem to be true of a word and showed how one word can mean such different things in different contexts. I also thought that there were some clever links between the definitions and what type of dress was shown in correlation to that definition. It did seem as though Clark was literally showing Philips' definitions in 3 dimensions; his ideas had became physical objects.

I thought the location of the exhibition at Blythe House, which is the archive for the V&A, the Science Museum and the Natural History Museum, worked well because often going around the exhibition, you couldn't tell if something was being stored there or if it was actually a part of the installation.

I think this was useful to my project in that it showed me another way of realising a concept. I had the idea of a throw-away, ephemeral magazine and showing this literally using translucent paper to print the magazine on. It also held a relation to the conceptual designers I am looking at such as Viktor and Rolf, because the installation had meaning and was based on the concept of Philips' definitions.

Crit No. 2

Although the crit session definately brought more ideas to the table, I think I am now a little more confused about my project because some ideas don't seem to be relevant. But these are the criticisms and the new ideas which I got out of this crit:

• I'm moving too fast with the screen printing and testing with materials at the moment, because my concept still needs to be developed and strengthened so that I really know what needs to be done before I start producing 3D work.
• There is such a wide choice of fashion magazines today, and each title comes out periodically. Can each magazine really say something different? Or at least something different to a magazine which has been published previously? There are so many magazines that can you really look forward to buying next month's Another or i-D? Won't you have already seen or read about these ideas before? Or does fashion change so fast that each month there is something relevant and new to say about it? Or does fashion just repeat itself, in which case what would be the point of a magazine? These are all things I need to think about and investigate into further.
• I spoke before of the ephemeral and throwaway nature of magazines, yet they are still precious; they are such nice physical objects to own and I personally love getting a new issue each month. And although there are some pages which I would be happy to discard, these magazines always encapsulate key moments in fashion history. Maybe this is something to include in my project? How about a magazine showing only classic moments in fashion history and 'timeless' garments or collections? This magazine would clearly not be throwaway and would obviously not come out very often. Would there even be more than one issue? If fashion is just a cycle and repeats itself, then there can only be one set of key moments in its history and so there would only be one issue.
• I need to look more at conceptual fashion designer's. A new idea about codes has come about. A designer's collection is like a code in which you can understand about their concept; the means by which they are trying to say something to the world. Therefore you can only really understand fashion if you know the code. Therefore conceptual fashion is not ephemeral because it has meaning to it. I could interview foundation fashion students for this.
• I need to consider how to give this project 3dimensionality. What materials? What size? What colours? So far I have done everything in black and white because the contrast in these photographs seems to bring out stronger shadows, but I could experiment with fading colours to represent specters/ghosts. One idea is using chalk which easily fades, physically giving a magazine an ephemeral quality.

There is a lot to think about here and having written it all down, it feels clearer to me what I need to research into further.